The Nielsen survey, conducted among 27,000 Internet users in 55 countries including Spain, analyzed the purchase intentions in consumer network, noting that it has become a true “boutique” for lover’s fashion, to the point that online apparel sales and business ahead of traditionally linked to the network and travel packages or tickets for shows.
Thus, the strong inflow of portals such as Prevail, Bovid or Vente-Privee, among others, that offer luxury brands at lower prices, online shopping pages of exclusive designers such as Louis Vinton and Hermes, along with the arrival of popular brands and Mango, with its online store, mangoshop.com, or the opening of giant Indicted, Zahra, the month of September are driving this trend towards the purchase of fashion in the network.
Thus, the Nielsen analysis revealed that 36% of consumers-regardless of gender is planning to shop online for clothes and accessories in the next six months, and those related acquisitions with latest products cosmetics and beauty (22%).
In a more practical level, 32% admit they use the Internet to make their flight reservations, hotels (26%) or to buy electronics and mobile devices (27%). However, the products “star” of the network will remain the books, which concentrate 44% of online purchases over the next six months.
Finally, the Nielsen report says more than a quarter of Internet users (27%) spend between 6% and 10% of your monthly budget for purchases through the network, showing that, despite the power of “see and touch, agility and ease of Internet are gaining weight from the final consumers.
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